Keeping churn rates low while building a customer base
Joey Noble
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Joey Noble
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“Skio helps brands on Shopify sell subscriptions without ripping their hair out,” explained Skio’s founder, Kennan Davison, when we sat down with him to understand how the product works, how it’s been growing to date and the challenges the company faces.
Skio launched in April 2021 with the goal of eliminating the hacky workarounds that other subscription apps have been using for Shopify. The company lets its clients employ native Shopify checkout along with a passwordless login to provide a seamless experience to their customers.
In the beginning, like many startups, Skio had to do things that don’t scale to acquire its first customers. Kennan would frequent direct-to-consumer communities on Twitter to find upset users of his competitor, ReCharge. After acquiring the first few customers, Skio created case studies to showcase how it improves the subscription process.
As the company began acquiring more customers, word-of-mouth helped the company show how much of an improvement Skio is over ReCharge (and other competitors). Considering the amount of inbound requests the company received to demo Skio, it’s clear it has product-market fit.
Now, Skio has over 100 recurring customers, including brands like Bev, Muddy Bites, Doe Lashes, Krave Beauty and more. The company has nearly zero churn, and it wants to keep it that way. To do that, the team’s goal is …
