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GM to pitch perks of Bolt EV to baseball fans on Opening Day


After recalling 14,000 Bolts due to a fire risk, GM wants U.S. customers to know that Chevrolet is back in business. Chevy is announcing the return of the all-electric Bolt sedan and utility vehicle with a pair of national ad campaigns set to debut on Thursday to coincide with Major League Baseball’s Opening Day.
General Motors announced that retail production for both the Bolt EV and SUV restarted on Monday after idling for eight months and that dealers have been given the green light to sell them. Chevy halted manufacturing the Bolt last August, with a brief reprise in November, to focus on replacing battery modules from model years 2017 to 2022.
Now that production is underway, the hard work begins – winning back customers’ trust.
“We don’t see massive broad reputational damage,” Steve Majoros, vice present of marketing for Chevrolet, said in a briefing. “We’re certainly going to stay humble. We’re going to think we’ve got a …

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