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How a Dollar General Employee Went Viral on TikTok

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In January 2021, Mary Gundel received a letter from Dollar General’s corporate office congratulating her for being one of the company’s top-performing employees. In honor of her hard work and dedication, the company gave Ms. Gundel a lapel pin that read, “DG: Top 5%.”“Wear it proudly,” the letter said.Ms. Gundel did just that, affixing the pin to her black-and-yellow Dollar General uniform, next to her name badge. “I wanted the world to see it,” she said.Ms. Gundel loved her job managing the Dollar General store in Tampa, Fla. It was fast-paced, unpredictable and even exciting. She especially liked the challenge of calming down belligerent customers and pursuing shoplifters. She earned about $51,000 a year, far more than the median income in T …

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