Posted on

Netflix adds a ‘Two Thumbs Up’ button in effort to learn what users love, not just like



Share

Netflix today is introducing a new feature designed to allow subscribers to provide the service with better feedback about the types of content they like best, in order to be served improved recommendations. Now, Netflix users will see the option to tap on a Two Thumbs Up button, which sits alongside the existing Thumbs Up and Thumbs Down buttons on a TV show or movie’s page. This will tell Netflix you don’t just “like” the content — you love it. This signal will then be used to further personalize Netflix’s recommendations including through new features that have yet to launch.
“We’ve been hearing from me …

Read More