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VCs, unicorn founders back Truora, a startup that helps LatAm businesses onboard users via WhatsApp



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Truora, a Colombian user authentication startup, has raised $15 million in Series A funding co-led by two Silicon Valley-based venture firms.
Propel Venture Partners and Accel led the investment for Truora, which valued the company at $75 million post-money. 
Founded in August 2018, Truora was originally focused on background checks for gigster platforms. In 2018 and 2019, its biggest customers were ride-hailing companies, and with the pandemic, the company saw an increase in e-commerce and marketplace customers. 
Truora participated in Y Combinator’s Winter 2019 cohort and soon after expanded into digital identity and authentication technologies. That March, it raised $3.5 million in a seed round co-led by Accel and Kaszek at a $15 million valuation.
Today, Truora describes itself as a SaaS startup that builds authentication and communication tools for L …

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