Founded in 2018, European micromobility startup Reby took an interesting path. It deployed e-scooters in the city of Zaragoza (Spain), during the COVID-19 pandemic, but also created a SaaS-oriented ‘MaaS’ (mobility-as-a-service) platform. It then won 18 agreements with public administrations for e-mobility across Italy and Spain, slightly under the radar compared with large, well-funded players like Tier, Voi and Bolt. In other words, without needing to become a large player, it secured the kinds of European municipal licenses coveted by micromobility players.
Founded by four entrepreneurs (Pep Gómez, Kiran Thomas, Cristina Castillo, and Guillem Pagès), Reby has now been acquired by House of Lithium, a Canadian private equity firm, …
