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Inside the Apple Store Battle for Union Representation



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Apple has hired Littler Mendelson, an employment law firm, to blunt the labor push. It also has furnished store managers with talking points, including that unionizing could result in fewer promotions and inflexible hours, which was reported earlier by Vice. And last week, its leaders urged employees not to unionize and said they would increase wages to $22 an hour from $20.Read More About Apple“I worry about what it would mean to put another organization in the middle of our relationship, an organization that does not have a deep understanding of Apple or our business,” Deirdre O’Brien, Apple’s senior vice president of retail, said in a video sent to many of the company’s roughly 65,000 retail employees. The video was reported on earlier by The Verge.Josh Rosenstock, an Apple spokesman, declined a request for interviews with Ms. O’Brien and Alex Burrus, the manager of the Cumberland Mall store, which is about 10 miles from downtown Atla …

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