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Premium streaming subscriptions continue to increase despite Netflix’s downfall


If you’ve been following Netflix lately, then you’d know the streamer is on shaky ground at the moment. Antenna data reveals that Netflix saw 3.6 million subscription cancellations in the first quarter of 2022, over one million more than the company experienced in Q1 2021 and Q4 2021. This is a significant indicator that Netflix is inching closer to losing its top spot in the streaming battle.
While Netflix’s downfall has raised speculations about if the SVOD (subscription video on demand) industry has peaked and is beginning a downward trend, new Antenna data supports the contrary.
Antenna discovered that U.S. Subscriptions in the Premium SVOD category grew +4.0% quarter-over-quarter and by +24.7% year-over-year. The re …

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