Ahead of the start of the 2022 IAB NewFronts, where media and entertainment companies pitch their upcoming offerings to advertisers, the industry group behind the multi-day show released its annual report on the state of the video advertising industry. According to its findings, digital video advertising grew 21% in 2021 and is expected to grow another 26% in 2022 to reach $49.2 billion.
Leading this growth is the Connected TV ad market — an indication of the sizable shift away from traditional TV viewing and toward streaming video. The “2021 Video Ad Spend and 2022 Outlook” report says Connected TV ad spend grew 57% in 2021 to $15.2 billion and will grow another 39% in 2022 to $21.2 billion. And between 2020 and 2022, C …
