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Impremedia, which runs El Diario in New York and other publications, is being acquired by My Code.Credit…Kike Calvo, via Associated PressImpremedia, owner of some of the largest Spanish-language daily newspapers across the United States, has sold itself to a private-equity-backed start-up that aims to cash in on the growing demand for multicultural audiences.Impremedia, which runs publications founded in the early 20th century like El Diario in New York and La Opinion in Los Angeles, is being acquired by My Code, an advertising network in Santa Monica, Calif., aimed at marketers seeking Hispanic, Black, Asian American and Pacific Islander consumers, executives from both companies said.Impremedia and My Code declined to provide a price for the deal. A person familiar with the sale said My Code had paid more than $10 million.The deal marks another chapter in the turbulent history of Spanish-language newspapers in the United States, many of which have shut down in recent decades as print revenue has faded and digital upstarts have capitalized on advertiser demand for Hispanic audiences.Once, many major U.S. cities had a daily newspaper aimed at Spanish-speaking readers, sai …

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