Amazon announced today that it’s launching a new physical retail store analytics service that offer brands insights about the performance of their products, promotions and ad campaigns. The new service, Store Analytics, gives brands anonymized insights about their products in Amazon Go and Amazon Fresh stores in the United States that use Just Walk Out and Dash Cart technologies.
The company says the new service will give brands access to information about how their products are discovered, considered and purchased, which will then help them make informed decisions about promotions and ad campaigns. Brands will also get access to anonymized data about how their products rank and perform. The service will also provide performance metrics for in-store campaigns, such as digital signage.
On the oth …
