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Anonymous social apps shift their attention to Instagram in the wake of Snapchat’s ban


Anonymous social apps targeting teens haven’t gone away in the wake of Snapchat’s new policy, which earlier this year banned these types of social experiences from integrating with its developer platform. Instead, the apps have simply found a new way to reach young people: via Instagram. In recent weeks, new apps like Sendit for Instagram and NGL have launched anonymous Q&A apps that allow users to post “ask me anything”-style questions to Instagram in order to receive anonymous responses from friends. Teens flocked to the apps, both of which surged to the top of the App Store after launching.
History has demonstrated these sorts of social experiences tend to be problematic. Online anonymity among teens often leads to bullying and abuse. Snapchat, for instance, ultimately chose to suspend anonymous apps on its platform after being sued multiple times by families whose teens died by suicide after being bullied on Snapchat-connected anonymous messaging ap …

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