A few years ago, as American consumers were being wooed with “buy now, pay later” loans that let them pay for online purchases — from makeup to Peloton bikes — in small increments, one start-up had an idea: Why not adapt the model to sell outdoor recreation gear, including guns?Thus, Credova was born.Founded in 2018, the Bozeman, Mont., company positioned itself as a provider of easy online payment plans to customers of hunting, fishing and camping supplies. But Credova also saw an opportunity to focus on the gun industry, because most of the big “buy now, pay later” companies don’t finance purchases of weapons. Credova has since worked with dozens of online gun merchants to offer customers financing options that make buying guns — which …
