Jonathan Martinez
Contributor
Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who’s helped scale Uber, Postmates, Chime and various startups.
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When and how to hire your startup’s first growth marketer
Tackling touchpoints on your customer’s path to purchase
Imagine being able to acquire users for just a few cents. Sounds like a dream come true to any growth marketer, doesn’t it? Now, imagine the same scenario with the worst retention rate possible, and it quickly sounds like a nightmare.
Whether you’re a construction company, software startup, or Fortune 500 company, retention is a key metric across customers, employees and partners.
Growth marketing isn’t the silver bullet to solving retention, but there are definitely some tactics that can be implemented to help improve it.
Let’s dive in.
Growth and product
Within a company the growth and product teams should fit like a glove. While at Postmates, I saw first-hand how a well-oiled machine could work together to tackle customer conversion and retention. We used to hold weekly meetings between teams to address conversion rate trends and customer stickiness between growth media.
I believe the three key foci for growth and product should be:
Enhancing measurement capabilities
Channel-specific landing pages and/or flows
Testing new products and initiatives
A consistent …
