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More Retailers Look to Manufacture Excitement With Product ‘Drops’



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Little Sleepies are pajamas and play clothes for children made out of bamboo cellulose.Bethanie Taylor, 27, the mother of a five-month old baby boy who lives in Springhill, Kan., knows she likes Little Sleepies. “But I don’t know if I am brainwashed into it,” she said.There is plenty for a discerning parent to like: The material is hypoallergenic, antifungal, odor resistant and has natural UV protection. The items come in thousands of patterns and designs, which the company releases weekly. Instead of offering all those options on the company’s website, as most retailers do, Little Sleepies “drops” these baby pajamas at a particular time.It’s like a sleep set size 12 to 18 months is the latest pair of Nike sneakers. “ …

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