Well, this is straight from the desk of “didn’t see that coming,” but search engine toolkit company Ahrefs just told me they’ve been working on their very own search engine on the sly, plowing $60 million of resources into its own search engine, called Yep. It’s a unique proposition, running its own search index, rather than relying on APIs from Google or Bing.
As for the name? I dunno; Yep seems pretty daft to me, but I guess at least the name is one character shorter than Bing, the other major search engine I’ll only ever use by accident. Name aside, Yep is taking a fresh new path through the world of internet advertising, claiming that it’s giving 90% of its ad revenues to conte …
