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Tesla Is Forcing the Auto Industry to Rethink How It Sells Cars


In 2019, many auto experts said Tesla was making a big mistake by deciding to sell cars only online, arguing that whatever bad feelings people had about dealerships they were essential to the car business.But the strategy, which was adopted by Elon Musk, Tesla’s chief executive, and combines direct sales with a limited number of stores and service centers, appears to be proving the naysayers wrong. The company dominates the fast-growing electric car market even as other manufacturers struggle to sell cars because of a shortage of computer chips.Tesla’s approach, which has been copied by other young electric carmakers like Rivian and Lucid Motors, could eventually have major ramifications for the auto industry. Most carmakers and au …

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