Doug Petkanics
Contributor
Doug Petkanics is the co-founder and CEO of Livepeer, an open video infrastructure for livestreaming.
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Web 3.0 can repair the attention-driven digital economy
What’s your web3 strategy?
I doubt it’s the first time you’ve been asked that question. It’s been on the lips of a growing number of investors on the hunt for disruptive opportunities blockchain-based technologies can offer.
But for founders looking to foray into the world of decentralization, it’s all too easy to become distracted from core business objectives by shiny new buzzwords emanating from the space.
FOMO is real. If everyone else is doing x, y or z, you wonder, then shouldn’t we?
I understand that pressure. As the founder of an infrastructure project that has been around since 2016, I want to remind you that web3 isn’t just a drop-down menu of features to be bolted on to your project. It’s a transformational ethos that should be the cornerstone of what you’re looking to build.
My message here is simple: Focus on the basics, and don’t allow yourself to get distracted by the hype.
If the people who form the backbone of your community do not feel good about your project or their participation, you’re in big trouble.
I’d like to offer some insights into how to build a strong proje …
