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Balance raises $56M to tip the one-click checkout scales in favor of B2B merchants



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There are many companies bringing one-click checkout to the direct-to-consumer marketplace, but few are developing similar tools for the business-to-business marketplace. B2B payment volume is five times the size of business-to-consumer retail payments, yet much of those payments are not being done online.
That’s where Balance comes in. The company, co-founded by former PayPal employees Bar Geron and Yoni Shuster, supports B2B e-commerce merchants and marketplaces by digitizing those capabilities through one-click checkout payment tools so companies can get paid instantly, process any payment method and offer flexible terms.
We profiled the two-year-old company last year when it raised $25 million in Series A funds, led by Ribbit Capital. Now Balance is back with $56 million in Series B funding, this time led by Forerunner. The new investment gives the company $87 million in total funding raised to date.
“For years, the consumer has led the charge in modernizing how we transact, but innovation in B2B commerce has lagged far be …

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