While the pandemic prompted companies to digitize much of the way they do business, not every brand made the pivot successfully. In some cases, it cost them dearly. According to Couchbase, enterprises wasted on average $4.12 million on failed, delayed or scaled-back projects in 2020. The same survey found that over four-fifths of companies — 82% — were prevented from pursuing digital transformation projects due to the staffing, resources and expertise required.
The consequences of delayed or wasted projects often extend beyond cash — think delaying strategic goals. That’s one of the reasons Jonathan Cherki founded Contentsquare, a platform that allows businesses to track online customer behavior to inform digital strategies.
“While studying at the ESSEC business school in France, I became fascinated with the gap between the digital exper …
