When Yin Wu started Pulley, a cap table and equity management startup, back in 2019, she was out to compete with the likes of Carta. My colleague Connie Loizos spoke to Wu in 2020 when the company raised $10 million.
The company provides tools and insights to founders and employees who are looking to make more informed decisions about their equity ownership as it relates to hiring and fundraising, while also staying compliant with aspects like taxes and accounting.
“Equity is something that we’re continuing to increasingly to see,” Wu told TechCrunch. “For us, it’s not so much how we take market share from partners, but rather we think this market is continuing to grow, and how can we be a large part of that? We are very much building for equity insights. It’s not just about how you record how much equity someone has on a cap table, but how do you help someone ma …
