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Instagram video posts shorter than 15 minutes will now be shared as Reels



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Instagram announced today that new video posts that are shorter than 15 minutes will now be shared as Reels. Videos posted prior to this change will remain as videos and won’t become Reels. The company began testing this change a few weeks ago and is making it permanent in the coming weeks. The change is part of Instagram’s efforts to offer a more immersive and full-screen experience, Instagram says. The company is also consolidating the video and Reels tabs on users’ profiles into one in order to create a single home for all video on the app.
With this change, if your account is public and you post a video that ends up being turned into a Reel, anyone can discover your Reel and use your original audio to create their own Reel. If your account is set to private, your Reel will only be visible to your followers. Once you post …

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