Complicated supply chains mean that consumers in Tier 1 and Tier 2 Indonesian cities often end up paying more for goods than their peers in large cities, like Jakarta. KitaBeli is on a mission to change that, with its own distribution network and a direct-to-consumer social commerce app. Today the startup announced that it has raised $20 million in fresh funding led by Glade Brook Capital Partners, along with participation from returning investors AC Ventures and GoVentures, and new backer InnoVen Capital.
TechCrunch covered KitaBeli’s last raise, a $10 million Series A, in March 2021.
The funding will be used to expand into more small cities in Indonesia, and add new product categories like beauty, personal care and mother and baby products.
The startup says it has grown more than 10x in six months and claims to be the largest direct-to-consumer …
