Blair Silverberg
Contributor
Blair Silverberg is co-founder and CEO of Hum Capital, a financial services company using technology to accelerate the fundraising process.
More posts by this contributor
8 steps for building a financial model to calculate your fundraising needs
A founder’s guide to calculating CAC and LTV the right way
With rumblings of a recession and ongoing market uncertainty, fundraising in the current environment may feel especially daunting.
For both first-time and experienced founders, a proper fundraising toolkit can make or break a successful round — even more so in a down market. So what are those tools? I’m a firm believer in the value of data-driven storytelling when it comes to pitching your company to potential investors. Another essential factor is a strong understanding of your company’s capital needs and the ability to build the financial model to get you there.
While crunching the numbers is an important part of the process, we can’t overlook that pitching an investor is really about looking for a strong connection with a partner — someone who understands and believes in your business and is the strategic choice to bring your company to its next stage of growth. Knowing which questions to ask in the limited time you have with an investor can be challenging, especially when the current environment has led some investors to tighten their belts.
However, many investors still have capital available to deploy despite the downturn. Here’s what I tell fo …
