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Accel backs Produze to help agri-producers in India export globally

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Accel has led a $2.6 million funding in Produze, an Indian startup that is attempting to help local agri producers sell to international retailers, the latest in a series of bets as investors and entrepreneurs look to bring efficiency to supercharge one of the world’s largest agri producers.
“We are helping agri-producers to reliably access international markets where they can make more margins for their produce,” said Ben Mathew, who previously worked at Ninjacart, a Flipkart-backed startup that operates a business-to-business platform to connect farmers, manufacturers and brands to retailers.
Mathew teamed up with former colleague Gaurav Agrawal, entrepreneur Rakesh Sasidharan and Y Combinator alum Emil Soman earlier this year to start Produze.
He said Produze works similarly as ‘Fulfilled by Amazon,’ offering a digital supply …

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