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Amazon and Nielsen close ‘Thursday Night Football’ ratings deal


Amazon and data measurement firm Nielsen have sealed a three-year deal for measuring the ratings of Prime Video’s “Thursday Night Football” (TNF). Nielsen said that this would be the first time that the firm will include a streaming service and its live streaming program in its National TV measurement service. The firm will begin measuring next Thursday, August 25, during the “Thursday Night Football” preseason game, when the San Francisco 49ers face off against the Houston Texans.
Nielsen will measure viewership of the game, along with the pregame and post-game shows on Prime Video and Twitch. It will also measure out-of-home viewing and the viewers watching in teams’ local markets via over-the-air stations. Out-of-home viewing refers to bars, restaurants, hotels, etc.
“TNF” will be measured and processed like all …

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