Amazon Prime Video today launched localized versions of its streaming service in Southeast Asia’s biggest markets — Indonesia, Thailand and The Philippines. The company is attempting to boost its subscriber base in the three markets by increasing its investment in local production, releasing original slates for each territory and giving customers special offers like seven-day free trials and discounts.
“We’re delighted to be increasing our investment in Prime Video for customers in Southeast Asia, making it a truly localized experience — from local content specifically sourced for our customers to a localized user experience and the first full-scale local marketing campaign,” Josh McIvor, director …
