Facebook is shutting down its live shopping feature on October 1st to shift its focus to Reels, the company announced in a blog post. After this date, you will no longer be able to host any new or scheduled live shopping events on Facebook, the company says. The social media network notes that you will still be able to use Facebook Live to broadcast live events, but you won’t be able to create product playlists or tag products in your Facebook Live videos.
Live stream video shopping became publicly available on Facebook two years ago, following a series of smaller trials and beta tests. The feature was designed to give creators and brands an interactive way to sell items, connect with viewers and potentially gain new customers. However, Facebook says it’s …
