Google announced today that it’s rolling out new Search updates over the next few weeks that will aim to make it easier for people to find high-quality content. The new ranking improvements will work to reduce the amount of low-quality or unoriginal content that ranks high in search results. Google says that the update will especially target content that has been created primarily for ranking on search engines, known as “SEO-first” content, rather than human-first content.
The company’s tests have shown that the update will improve the results users find when searching for content like online educational materials, as well as arts and entertainment, shopping and tech-related content.
“If you search for information about a new movie, you might have previously encountered art …
