A new report from Bloomberg indicates Apple may be expanding its advertising business beyond the App Store and other first-party apps like News and Stocks. This plan could see Apple introducing ads into other pre-installed, first-party apps like Apple Maps, where ads have already been explored internally, the report claimed. And later, Apple may roll out ads to other Apple apps, like Books and Podcasts.
The additions could help increase the annual revenue for Apple’s ads business, currently $4 billion, to reach the double digits, the report noted, making Apple a more sizable player in the digital ads industry.
Today, Apple serves a variety of ads across its App Store, including display ads on the Store’s Search tab in addition to the Search Ads that appear at the top of the search results when users type in specific keyword …
