Tesla will increase the price of its “full self-driving” beta software, the automaker’s advanced driver assistance system (ADAS), in North America to $15,000 on September 5, CEO Elon Musk tweeted Sunday.
The celebrity executive said the current price of $12,000 will be honored for orders made before September 5, but delivered later. Musk also tweeted Tesla owners can upgrade their existing car to FSD in two minutes. Musk did not say whether there would be a planned price increase for the subscription option for FSD, which falls at $199 per month.
This is not the first time Musk has raised the price of the controversial ADAS, and it probably won’t be the last. In January 2022, Tesla increased the price of t …
