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Writer’s GPT-powered CoWrite handles content ‘drudgery’ and leaves creativity to humans



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Writer is an AI-powered tool for checking and guiding content creators in organizations where voice and branding are essential. Its new feature CoWrite does that writing itself — but don’t worry, this isn’t quite the content apocalypse we’ve been worried about.
CoWrite is the latest in a new wave of tools that use large language models like GPT-3, but modify them using “fine tuning,” a common phrase but with a special meaning in the machine learning world. Basically it means giving the big, general model a specific set of content to imitate more closely than the rest of the language it understands — a bit like telling an image creation model to make a picture in a certain style by feeding it examples.
Writer’s tools already do this t …

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