When it comes to touchscreens and in-car entertainment, Aston Martin has not only lagged behind ultra-luxury rivals and Lamborghini and Bentley, it has trailed lower priced tech-forward models as well.
Now, the automaker is preparing to catch up with a modern infotainment system that will be rolled out across its portfolio, starting this spring with the arrival of its next-generation of sports cars.
Historically, infotainment hasn’t been a high priority for makers of high-performance cars. That’s especially true for Aston Martin, an independent company with a small budget that gave precedence to performance and luxury touches, and not dashboard displays.
“What you have to remember is, we are an independent bran …
