Draftea, which calls itself the first daily fantasy sports company in Spanish-speaking Latin America, is taking fantasy football (not fútbol) to the region in a new partnership with the National Football League (NFL) and the NFL Player’s Association, a labor union representing the league’s athletes.
Draftea’s founder, Alán Jaime Misrahi, played soccer in Mexico’s third division before attending Stanford for his MBA and launching Draftea. Mexico is the second-biggest market globally for the NFL, Jaime Misrahi told TechCrunch in an interview.
“There are 50 million NFL fans in Mexico, and it’s very interesting because everyone in Mexico has their local [soccer] team, they have their European team, they have their NFL team, their NBA team, their baseball team. We’re truly passionate about sports in Mexico,” Jaime Misrahi said.
Images of Draftea’s mobile fantasy NFL platform Image Credits: Drafte …
