Rad Power Bikes, a popular American e-bike brand that has raised over $300 million in the past two years, will start offering bikes as a subscription service next week. The company is partnering with Cycle, a Berlin-based e-bike subscription service that caters to couriers and last-mile delivery, to pilot the offering in Berlin.
Starting September 22, Cycle will provide two cargo bikes, the RadRunner and RadWagon, for rent with a starting price of €79.90 per month and the choice between a rolling monthly rental or a yearly contract, according to Cycle.
This partnership is Rad’s first subscription play — the company has been hyperfocused on direct-to-consumer sales but wants to attract a new segment of customers that prefer to pay for the usage of an e-bike rather than owning it outright, according to Arno Saladin, Rad’s European business director.
“With this pilot we want to understand the size of the demand and the exact value these customers are looking for,” Saladin told TechCrunch. “This will help us to determine what the optimum value offer is and the demand pote …
