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Sequence orders up $19M led by a16z for a new approach to B2B fintech



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When it comes to fintech, consumers have commanded the most attention in the last decade, with banking, credit, investing and other legacy services getting the disruption treatment. But at the same time, there’s been a growing trend for building more for the B2B market, and today one of the newer hopefuls in that space is announcing funding ahead of a public launch in Q4 this year.
Sequence, which wants to create what it describes as a new kind of FinOps stack for B2B businesses — APIs and other tools to create more responsive pricing, billing and related services, leveraging data and analytics to do so — has raised $19 million, a seed round that it will be u …

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