Posted on

Share your carbon-adjusted earnings per share number, you cowards



Share

If my PR inbox is anything to go by (trust me, it is), companies, and especially stock-market listed megacorps, are scrambling to out-green each other with tales of how the planet will be taking breaths of relief because of what glorious stewardship they provide for our slowly heating planet. Environmental, social and governance (ESG) goals are reported with great glee, but few companies tie it directly to earnings.
There’s an old truism in journalism that people can’t understand distances longer than a football field, and can’t understand numbers larger than their mortgage. PR professionals know this, and time and time again, the public is a …

Read More