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When On Deck had to cut its staff twice within a matter of months, its co-founders Erik Torenberg and David Booth published a memo promising to focus more. Thus marked the company’s reversal to its original customer cohort — founders in need of networks and advice.
Since that day, I’ve been digging into what happened at On Deck that led to a string of layoffs and the refocusing. We know that producitizing community has its challenges. But what are those challenges and how do they manifest beyond employees losing their jobs.
One month later, we have some answers. On Deck is spinning out half of its business, focused on career services, into a new startup slated to launch in October. Tor …