YouTube is gearing up to turn on stable monetization for Shorts, its short-form video product, according to a new report from The New York Times. YouTube plans to launch ads in YouTube Shorts with a revenue share for creators, according to audio from a YouTube all-hands meeting that was obtained by The New York Times.
The Google-owned company plans to pay creators 45% of the ad money from Shorts, the report says. Creators on YouTube have traditionally received 55% of the revenue from the ads that play before and during videos on the platform.
Amjad Hanif, the vice president of product management and creator products, said during the meeting that the payments will “really help creators understand why YouTube is the place to start their Shorts career.” Hanif also said t …
