Zenskar, a startup that is aiming to help SaaS companies automate their billing workflows, has raised $3.5 million in a seed funding round.
Headquartered in New York and Bengaluru, Zenskar is building a platform for SaaS companies to generate bills for their complex pricing plans — whether they are based on usage-based pricing, subscriptions, nuanced discounts, credits, custom currencies, prepaid or ramp deals.
Apurv Bansal, co-founder of Zenskar, said in an interview that 10% to 15% of SaaS companies today have moved toward a consumption-based pricing model on customers’ demand because of macro tailwinds such as product-led growth, automation and AI. Simple subscriptions will only be about 30% of the market, while complex subscription a …
