Jesse Pujji believes the future of mobile e-commerce will look more like TikTok, Instagram and Snap, and started Kahani, a SaaS company for merchants, to lead the charge.
Prior to Kahani, the serial entrepreneur was a founder in several companies, including Gateway X, Ampush and GrowthAssistant. After moving into the executive chairman role at Ampush in 2015, Pujji went looking for what’s next and started looking at starting a store.
While experimenting with Shopify, he realized that people were spending money, time and energy on TikTok and Instagram to create the right kind of content videos, but when the customer clicked on them, they would “go into this time machine that takes you 10 to 15 years in the past when you land on the website.”
Most websites look the same, Pujji explained. Some are doing it right, including Tinder, which “revol …
