If crypto is going to reach “mass adoption,” the industry still has a lot of people it needs to bring on board. Approximately 83% of U.S. adults haven’t ever invested in, traded or used cryptocurrency, according to a Pew Research Center survey conducted this summer.
While many builders and investors agree that it’s still relatively early in the life cycle of blockchain technology, there’s less of a consensus around exactly what applications will catalyze widespread adoption. Consumer-facing crypto startups are trying to build intuitive products that have low barriers to entry, but how will they actually convince people their products are worth using?
Mad Realities, an audience-owned TV production studio, is betting on content and entertainment as the next big on-ramp for the crypto- …
