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Warner Bros. teams up with web3 startup Eluvio to launch ‘Lord of the Rings’ NFTs



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Warner Bros. Discovery has partnered with blockchain company Eluvio to launch tomorrow “The Lord of the Rings: The Fellowship of the Ring” (Extended Version) Web3 Movie Experience, with limited-edition multimedia non-fungible token (NFT) versions of the movie. “The Fellowship of the Ring” NFTs feature a 4K UHD, 3-hour-and-48-minute extended version of the 2001 film, over eight hours of bonus footage and commentary, image galleries and hidden AR collectibles.
There are two editions that fans can choose from. Warner Bros. and Eluvio are minting 10,000 copies of the Mystery Edition, priced at $30 each, which comes with one of three location-based navigation menus modeled after a location in the film. There will be 999 copies of the Epic Edition, which are $100 each, and include all three locat …

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