Earlier this month, YouTube ran an experiment where it asked some free users to upgrade to a premium account to watch videos in 4K resolution. The company has now ended this test — probably because of uproar from users.
In a tweet, YouTube confirmed the end of the experiment and said, “viewers should now be able to access 4K quality resolutions without Premium membership.” So all users can now watch videos at the highest resolution without paying for a subscription.
we’ve fully turned off this experiment. viewers should now be able to access 4K quality resolutions without Premium membership. we’re here if you have other q’s
— TeamYouTube (@TeamYouTube) October 17, 2022
YouTube ran the test to understand to gauge users’ reactions when a particular feature was pushed behind the premium tier. In a now-deleted tweet, the company told a user who got a pop-up asking them to upgrade that the user was “a part of our experiment to know be …
