The Twitter logo is seen on a mobile device in ths illustration photo in Warsaw, Poland on 30 October, 2022. Twitter is losing its most active users according to research done by Reuters. Despite the most impactful tweeters making up only 10 percent of the monthly users they are together responsible for 90 percent of all tweets and around half of the company’s revenue. STR | Nurphoto | Getty ImagesAdvertising giant Interpublic Group has recommended that clients of its IPG Media Brands agencies suspend all paid advertising on Twitter for at least a week following Elon Musk’s $44 billion acquisition of the social media network.According to a person familiar with the matter, the firm is telling its clients — who may independently choose to keep advertising on Twitter — to wait for clarity on the social network’s plans for trust and safety, and to see whether Musk will be able to prevent Twitter from becoming, as he called it, a “free-for-all hellscape.”Some of the agencies’ clients include CVS Pharmacy, Nintendo and Unilever. These companies did not immediately respond to requests for comment on the recommendation.Morning Brew contributor Ryan Barwick first reported on the ad giant’s recommen …
