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Home / Business / As the economy shifts, what’s the best software customer?
Posted on November 11, 2022 by Stylianos Hatzakis

As the economy shifts, what’s the best software customer?


Home » News, Insights & Trends » Business » As the economy shifts, what’s the best software customer?


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It’s a busy time in tech, with billions of dollars of value incinerated in recent days: FTX is at death’s door, while Twitter, recently sold at a price that no longer made sense once the transaction closed, is either slouching toward insolvency or not, depending on how you vet its new owner’s recent comments.
But while there are a great many shiny things vying for our attention, the larger (and more boring) world of B2B software is going through a fascinating year. Recall that when COVID-19 first swept the world, there was doubt that tech companies would perform well. Those concerns were misplaced; as it turns out, businesses of all sizes still needed tech solutions to run their operations, meaning that while much of the economy suffered, tech companies picked up extra momentum.

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The market ran a bit too far with the idea last yea …

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Category: Business
Tags: appian, Business News, Business Updates, EC Cloud and Enterprise Infrastructure, EC Newsletter, Matt Calkins, okta, SaaS, SMBs, startups, The Exchange

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