If you didn’t jump at the chance to give Elon Musk $7.99 for a blue check while you could, you might have to wait a bit longer. Originally slated to relaunch on November 29, Musk tweeted Monday evening that the product will be put on hold until “there is high confidence of stopping impersonation.”
The initial roll out of Twitter Blue Verified (or, the “I-paid-Elon-$7.99” blue check) was utter chaos. Of course, the feature was quickly weaponized to help bad actors pretend to be celebrities, corporations and government officials. One account impersonated the pharmaceutical company Eli Lilly to post, “We are excited to announce insulin is free now.” The tweet was viewed millions of times before it was removed. The company’s stock dropped 4.37%.
Holding off relaunch of Blue Verified until there is high confidence of stopping impersonation.
Will probably use different color check for organizations than individuals.
— Elon Musk (@elonmusk) November 22, 2022
Musk added in his tweet …
