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Movio wants to make your marketing videos with generative AI


Generative AI is suddenly everywhere. Over the past year, you’ve probably seen people showcasing impressive AI-generated artworks, thanks to progress in text-to-image algorithms introduced by groups like OpenAI and Stability AI. A proliferation of startups is now trying to devise applications for this new class of language model, where the machine is capable of creating new text, images, and videos based on simple human input.
One of them is Movio, a two-year-old startup leveraging generative AI along with other machine learning frameworks like GAN to make videos featuring talking human avatars. The platform is going after marketers with a Canva-style drag-and-drop interface. Users will first pick from a range of templates, be it a theme for a shopping site or a trip to Japan. Then they can add a hype …

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