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Musk blames ‘activist groups’ for major advertisers pausing spending on Twitter


As mass layoffs begin at Twitter, major advertisers are pausing their campaigns on the social network — a move that’s gotten the attention of newly-minted CEO Elon Musk. In a tweet this morning, Musk blamed a “massive drop” in Twitter revenue on “activist groups pressuring advertisers,” likely referring to an open letter sent Tuesday by civil society organizations urging Twitter advertisers to suspend their ads if Musk didn’t commit to enforcing safety standards and community guidelines.
Musk bemoaned the activist efforts, claiming that “nothing has changed with content moderation” on Twitter. But recent developments tell a different story.

Twitter has had a massive drop in revenue, due to activist groups pressuring advertisers, even though nothing has changed with content moderation and we did everything we could to appease the …

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