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‘Self-therapy’ startups are blooming in the ‘moderate mental health’ space



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Mental health problems — and the tech products which aim at them — come in all shapes and sizes. There are “mental wellness” products like Calm and Headspace. On the more severe side of things there is Cerebral, Betterhelp and, of course, marketplaces for actual, card-carrying therapists. If you have more moderate mental health problems there are players such as Noom (raised $657.3 million) with NoomMood, Nasdaq-listed Talkspace, Lasting and Youper (raised $3.5 million), which offers self-guided CBT therapy.
Also in the CBT field there are chatbots like Woebot (raised $123.3 million) and fournals like Alan Mind that leverage CBT.
In this “moderate mental health” problems space is also Bloom, a New York-based digital mental health “self-therapy” startup that claims it can help with mild to moderate mental health problems.
The startup says its users become “their own therapist” by using cognitive behavioral therapy (CBT) via video self-therapy sessions, to address stress, anxiety and sleep issues. All the sessions are devised by Dr. Seth Gillihan, author on CBT and Bl …

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